Info

Clients From Hell Podcast

The Clients From Hell podcast is equal parts humorous and helpful as it explores the modern life and times of creative professionals.
RSS Feed Subscribe in Apple Podcasts
Clients From Hell Podcast
2020
November
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
October
August
June
May
April
March
February
January


2017
December
November
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
May


All Episodes
Archives
Now displaying: Page 1
Aug 8, 2016

Celina Wong once again joins host Bryce Bladon to discuss premium pricing -- why it works, why clients and customers actually like it, and the funny psychology behind pricing. 

Click here to read how Celina got started as an artist (without a website and WITH premium pricing).

--

Episode Summary

This episode addresses:

  • Why selling yourself short may be costing you clients. 
  • How raising her price lead to a flourishing freelancing career for Celina
  • Why 'more expensive' is equated with 'higher quality'
  • How comparative pricing works
  • Why selling "time" and experiences results in better money
  • How price anchoring works
  • Our weird fascination with charm pricing and the number nine. 
  • How context informs how much someone is willing to pay. 

Extra resources:

> How premium pricing kickstarted Celina's art commission career

> KissMetrics on Pricing Psychology

> Effects of $9 Price Endings (study via MIT and The University of Chicago)

> Nick Kolenda's 46 Pricing Strategies (it's shocking Nick isn't charging for this)

 

 

--

This episode is sponsored by MightyDeals!

MightyDeals offers fantastic (and exclusive!) deals for web professionals. Use coupon code CFHPodcast to save 15% on your next purchase!

Here are a few deals we recommend:

> 500,000+ vectors, illustrations, and icons -- $39 (save $628!)

> Freelance Starter Kit with contract templates, identity sets, ebooks and more -- $29  

--

Questions? Episode ideas?

Talk to Clients From Hell or Bryce Bladon on Twitter. Or shoot us an email

Clients From Hell on iTunes | Soundcloud
Subscribe on iTunes | Android | RSS

0 Comments
Adding comments is not available at this time.